Here's How to Make Money as a Secret Shopper

Have you ever wanted to get paid to shop?

Imagine walking into a store, ordering a meal, or picking up a few items, then getting paid for your time and honest feedback. It sounds almost too easy, but this is a real side hustle known as mystery shopping (also called secret shopping).

Making money as a secret shopper won’t replace a full-time income, but it can be a legitimate way to earn extra cash while doing things you’re already doing anyway.

Many people use mystery shopping to help cover groceries, dining out, or small household expenses—especially during busy or expensive seasons of life.

If you’re curious about mystery shopping jobs, how they work, and whether they’re actually worth your time, this article walks through everything you need to know.

We’ll cover what secret shopping is, how to get started, which companies are legitimate, how much you can realistically earn, and how to avoid scams along the way.

What Is Secret Shopping?

Mystery shopping, sometimes called secret shopping, is when companies hire everyday people to evaluate their products or services from a customer’s point of view.

Think of it as being a customer with a purpose. You’re paid to go “undercover,” complete a normal transaction, and then share your honest experience afterward.

As a mystery shopper, you might be asked to visit a retail store, dine at a restaurant, call a customer service line, or interact with a business online.

During the assignment, you’ll observe things like customer service, cleanliness, product quality, wait times, and overall experience. Afterward, you submit a report based on specific questions provided by the mystery shopping company.

Companies use this feedback to understand what’s working and where improvements are needed. It helps them train staff, improve processes, and deliver a better experience to real customers.

Mystery shopping can involve a wide range of tasks.

Some assignments are simple, like making a small purchase or asking a few questions in-store. Others may be more detailed, such as evaluating a full dining experience, visiting a bank branch, or assessing how a service appointment is handled.

The variety keeps things interesting and allows you to choose assignments that fit your schedule and comfort level.

For many people, mystery shopping works well as a side hustle because it blends easily into everyday errands.

You’re already shopping, eating out, or running around town—mystery shopping just adds a bit of structure and compensation to those activities.

How Mystery Shopping Works

Getting started with mystery shopping is usually straightforward, and once you understand the basic flow, it’s easy to see how assignments fit into everyday life.

First, you’ll sign up with one or more legitimate mystery shopping companies. These companies act as middlemen between businesses that want feedback and shoppers who complete the assignments.

After creating an account and filling out your profile, you’ll gain access to a list of available shops in your area or online.

Best Mystery Shopping Companies to Work With

If you want to make money as a secret shopper, choosing legitimate companies is key.

Reputable mystery shopping companies will never charge you to sign up and will clearly outline how assignments, reimbursements, and payments work.

A few well-known options include IntelliShop, Market Force, and Sinclair Customer Metrics.

Here’s a deeper dive into each:

Intellishop

IntelliShop is one of the more established mystery shopping companies and offers a wide variety of assignments. These can include visits to retail stores, restaurants, auto service centers, and other businesses.

Getting started is straightforward. After creating an account and completing your profile, you’ll gain access to available assignments through their online portal.

Pay typically ranges from $10 to $25 per assignment, depending on the complexity of the task. Many shops also include reimbursements, such as meals or small purchases.

Some shoppers report earning up to $500 monthly by consistently completing assignments.

Some shoppers report earning a few hundred dollars per month by regularly completing IntelliShop assignments, especially if they live in areas with higher shop availability.

IntelliShop is known for offering a wide variety of assignments, including visits to retail stores, restaurants, and even services like auto repair shops.

To get started or learn more, visit IntelliShop's sign-up page.

Market Force

Market Force partners with many recognizable brands, including restaurants, retail chains, and entertainment venues. Assignments are often simple and can usually be completed in under an hour.

Pay generally falls between $10 and $20 per task, with reimbursements offered for certain purchases. A common example might be evaluating a fast-food restaurant or attending a movie and reporting on the experience.

Market Force is often a good fit for parents and busy professionals because many assignments can be completed while running normal errands.

Market Force offers mystery shopping opportunities at major brands, including popular restaurants, retail chains, and movie theaters.

Learn more about joining Market Force here.

Sinclair Customer Metrics

Sinclair Customer Metrics offers mystery shopping opportunities across a wide range of industries, including retail, dining, and financial services.

Assignments vary in complexity, with pay typically ranging from $8 to $25, plus reimbursement when required.

They tend to have frequent availability, making Sinclair a solid option for beginners looking to gain experience and build consistency. The variety of industries also allows shoppers to choose assignments that match their interests and comfort level.

Check out more details here.

The best part about mystery shopping is that you’re often reimbursed for your purchase plus paid for your time. Imagine getting a free meal, a new outfit, or even household essentials, and making a little extra cash—all for sharing your honest opinion.

How Mystery Shopping Assignments Work

Each assignment comes with detailed instructions. You’ll be told exactly what to do, what to observe, and what questions you’ll need to answer afterward.

This might include timing how long you waited to be helped, noting how employees interacted with you, or making a small purchase and keeping your receipt.

Once you complete the shop, you’ll submit a report through the company’s online portal.

Reports usually need to be completed within a set time window, often within 24 hours. The more accurate and thorough your feedback, the better your chances of being approved for future assignments.

Payment typically comes in one of two forms: a flat fee for your time, a reimbursement for a required purchase, or a combination of both.

Some assignments reimburse you for things like meals, movie tickets, or small retail purchases, while also paying you for completing the evaluation.

While mystery shopping won’t make you rich, it can be a flexible way to earn extra money, especially if you’re selective about assignments and plan them around errands you’re already running.

4 Steps to Becoming a Mystery Shopper

If you’re wondering how to become a mystery shopper, the process is fairly simple.

Following these steps will help you get set up and increase your chances of landing consistent assignments.

Step 1: Sign Up with Multiple Companies

To maximize your opportunities, sign up with several legitimate mystery shopping companies rather than relying on just one.

Each company works with different clients and locations, so spreading out your registrations gives you access to more assignments.

Companies like IntelliShop, Market Force, and Sinclair Customer Metrics are free to join.

If a company asks for payment upfront, that’s a red flag.

During sign-up, take your time and make sure all required fields are completed.

Step 2: Complete Your Profile Thoroughly

Once you’re registered, fill out your profile as completely as possible.

Mystery shopping companies use this information to match shoppers with assignments based on location, demographics, interests, and availability.

For example, if you note that you frequently dine out or shop at certain types of stores, you may receive more relevant opportunities.

A detailed profile makes it easier for companies to assign you shops that fit your lifestyle.

Step 3: Apply for Assignments Regularly

After approval, you’ll be able to browse available assignments through each company’s portal.

New shops are added frequently, and many are time-sensitive, so checking back often can increase your chances of being selected.

Choose assignments that fit your schedule and location.

Planning shops around errands you’re already running can make mystery shopping feel much more manageable.

Step 4: Complete the Shop and Submit Your Report

When completing an assignment, follow the instructions carefully.

Pay attention to details like employee interactions, cleanliness, wait times, and overall experience.

Keep receipts when required and submit your report within the specified timeframe, usually within 24 hours.

Clear, accurate, and thoughtful reports are valued by mystery shopping companies and can lead to more opportunities over time.

How Much Can You Make?

How much money you can make as a mystery shopper depends on several factors, including the company you work with, the type of assignments available in your area, and how often you’re willing to take on shops.

Most mystery shopping assignments pay a flat fee, offer reimbursement for a required purchase, or include a combination of both.

Simpler tasks, like making a small retail purchase or asking a few questions in-store, tend to pay on the lower end.

More detailed assignments, such as evaluating a restaurant visit or a service appointment, usually pay more.

Here’s what you can expect from some common mystery shopping companies:

IntelliShop assignments typically pay between $10 and $25 per task. Many shops take 30 to 60 minutes, which can work out to a similar hourly range. More involved assignments, such as auto service evaluations, may pay closer to $40.

Market Force usually pays $10 to $20 per assignment, with many tasks taking less than an hour. Restaurant and retail shops are common and often include reimbursements.
Sinclair Customer Metrics offers assignments ranging from $8 to $25, depending on complexity and reporting requirements. Many tasks are straightforward and beginner-friendly.

Some mystery shoppers report earning $100 to $500 per month by completing assignments consistently, especially in areas with higher availability.

During busy periods, such as the holidays, earnings can be higher if more shops are available.

In terms of hourly pay, mystery shopping often averages between $10 and $25 per hour, depending on the task.

While it’s unlikely to replace a full-time income, it can be a useful way to earn extra cash—particularly if you choose assignments that align with errands or outings you’re already planning.

If you’re strategic and take advantage of assignments with higher reimbursements, such as those involving meals or specialty services, you can maximize your income.

While mystery shopping might not make you rich, it’s a great way to earn extra cash, especially if you’re already out running errands.

Who Mystery Shopping Is Best For (and Who It Isn’t)

Mystery shopping can be a great side hustle for the right person, but it’s not a perfect fit for everyone.

Understanding where it works well (and where it can fall short) can save you time and frustration.

Mystery shopping tends to work best for people who already spend time running errands, dining out, or visiting stores as part of their normal routine.

Parents, caregivers, and busy professionals often find it easier to fit assignments into their day when they’re already out and about.

If you’re detail-oriented, reliable, and comfortable following specific instructions, you’ll likely have a smoother experience and access to more opportunities over time.

It’s also a good fit for anyone looking for flexible, supplemental income rather than a guaranteed paycheck.

Mystery shopping works well as a way to offset everyday expenses like meals, entertainment, or small household purchases. The reimbursements can be especially helpful if you’re strategic about which assignments you accept.

On the other hand, mystery shopping may not be ideal if you need consistent or predictable income. Assignments can vary by location, season, and demand, and there may be weeks when very few opportunities are available.

Some shops also require you to pay upfront for a purchase and wait for reimbursement, which means you’ll need a bit of financial cushion.

It’s also not a great fit for people who dislike detailed reporting or tight deadlines. Most assignments require reports to be submitted within a specific timeframe, and missing details can result in reduced pay or rejected reports.

Approached with the right expectations, mystery shopping can be a flexible and low-pressure way to earn extra money. It works best when viewed as a supplement to your income rather than a primary source.

How to Avoid Mystery Shopping Scams

Mystery shopping is a legitimate way to make extra money, but like many side hustles, it attracts its share of scams.

Knowing what to watch for can help you avoid wasting time or money and keep your experience positive.

A reputable mystery shopping company will never ask you to pay to join.

Signing up should always be free. If a company requires an upfront fee, requests sensitive financial information early on, or promises unusually high payouts for very little work, those are strong warning signs.

It’s also worth taking a few minutes to research any company before signing up. Stick to well-known mystery shopping companies with a clear online presence and verifiable contact information.

Reading reviews on sites like Trustpilot or the Better Business Bureau can give you a sense of other shoppers’ experiences and help you spot patterns of complaints.

Be cautious of unsolicited emails or messages offering mystery shopping jobs, especially those that pressure you to act quickly.

Legitimate companies don’t need to rush or intimidate potential shoppers. If something feels off, trust that instinct and move on.

Finally, remember that real mystery shopping assignments offer reasonable compensation for your time and effort.

They won’t promise instant wealth or guaranteed income. A legitimate opportunity should feel straightforward, transparent, and proportional to the work required.

Tools and Apps for Secret Shoppers

Staying organized makes a big difference when you’re juggling multiple mystery shopping assignments, especially if you’re fitting them in around work, family, or errands.

For taking notes during an assignment, simple tools like Google Keep or Notes (for iPhone users) work really well. Both are free and allow you to jot down details discreetly, which is helpful when you need to remember specifics for your report later.

Clear notes make reporting faster and reduce the chance of missing important details.

Mileage tracking can also be useful, particularly if you drive to assignments regularly. Apps like MileIQ help track mileage automatically, which can be helpful at tax time.

Driving expenses can add up, and having an organized record saves time later. Forbes has reviewed several mileage-tracking apps if you want to compare options and find one that fits your needs.

If you’re completing multiple assignments, a simple task management tool can help keep everything straight. Platforms like Trello or Monday allow you to track assignment deadlines, reporting windows, reimbursements, and payment dates all in one place.

Even a basic checklist can help ensure nothing slips through the cracks.

Staying organized doesn’t just make mystery shopping easier—it also helps you get paid on time and makes the experience far less stressful.

Taxes and Mystery Shopping Income

If you make money as a mystery shopper, it’s important to understand how that income is treated for tax purposes.

In most cases, mystery shopping income is considered self-employment income.

This means the money you earn is generally taxable, even if some of it comes in the form of reimbursements or small payments spread across multiple assignments.

Depending on how much you earn, you may receive a 1099 form from one or more mystery shopping companies at the end of the year.

That said, mystery shopping often comes with expenses that may be deductible.

Mileage driven to and from assignments, required purchases that aren’t reimbursed, and certain supplies used for reporting can sometimes be written off. Keeping good records throughout the year makes this much easier.

You don’t need a complicated system to stay organized. Saving receipts, tracking mileage, and keeping a simple spreadsheet or notes file with assignment details can go a long way.

Many shoppers find that this habit alone reduces stress when tax season rolls around.

If you’re unsure how mystery shopping income fits into your overall tax situation, it can be helpful to consult a tax professional.

Everyone’s circumstances are different, and getting personalized advice can help you avoid surprises.

Mystery shopping can be a helpful way to earn extra money, but treating it like real income (because it is) helps ensure the experience stays positive.

Pros and Cons of Mystery Shopping

Like any side hustle, mystery shopping comes with its upsides and tradeoffs.

Looking at both can help you decide whether it fits your schedule, expectations, and financial goals.

Pros

Flexible schedule: Mystery shopping allows you to accept assignments that fit into your life. You can choose shops based on your availability, location, and interest, which makes it a good option for parents or anyone with a busy or unpredictable schedule.
Reimbursements for products or services: Many assignments come with reimbursements, which means you’re not only getting paid, but also receiving free products, meals, or services. It’s a great way to stretch your budget.
Low barrier to entry: Mystery shopping doesn’t require specialized skills or prior experience. As long as you can follow instructions, pay attention to detail, and submit reports on time, it’s accessible to most people.

Cons

Inconsistent income: Assignments aren’t guaranteed, and availability can vary by location and time of year. Mystery shopping works best as supplemental income rather than something you rely on for steady pay.
Upfront costs may be required: Some shops require you to make a purchase before reimbursement. Payments and reimbursements can take several weeks, so having a bit of cash available upfront is important.
Reporting deadlines and detail requirements: Assignments often come with strict instructions and tight reporting windows. Missing details or deadlines can result in reduced pay or rejected reports, which can feel frustrating if you’re not prepared.

Is Mystery Shopping Worth It?

Whether mystery shopping is worth it really comes down to your expectations and how you plan to use it.

Mystery shopping works best as a flexible side hustle, not a primary income source.

If you’re looking for a way to offset everyday expenses, earn some extra cash during busy seasons, or get reimbursed for things you already do (like dining out or running errands) it can be a practical option.

For parents and busy professionals, the biggest upside is flexibility.

You can choose assignments that fit into your schedule and skip them when life gets hectic. There’s no long-term commitment, and you stay in control of how much time you put in.

At the same time, mystery shopping isn’t a fast path to big money. Income can be inconsistent, assignments may be limited depending on where you live, and some tasks require patience and attention to detail.

If you need predictable pay or guaranteed hours, this probably won’t meet that need.

Approached with realistic expectations, mystery shopping can be a useful way to earn extra income without adding a lot of complexity to your life.

Think of it as a tool—one that works well when it fits your routine and financial goals, and one you can set aside when it doesn’t.

Frequently Asked Questions About Mystery Shopping

Yes, mystery shopping is a legitimate side hustle when you work with reputable companies.
Well-known mystery shopping companies partner with real businesses to collect customer feedback.
The key is avoiding companies that charge upfront fees or make unrealistic income promises.
Mystery shoppers are typically paid a flat fee per assignment, reimbursed for a required purchase, or receive a combination of both.
Payments are usually sent via direct deposit, PayPal, or check, depending on the company.
Timing varies, but many shoppers are paid a few weeks after submitting an approved report.
In some cases, yes.
Many assignments include reimbursements for meals, tickets, or small purchases.
While it’s not always “free” upfront—you usually pay first and get reimbursed later, it can feel that way once the reimbursement is processed.
For most people, mystery shopping works best as supplemental income rather than a full-time job.
Assignment availability and pay can vary widely by location and time of year.
Some experienced shoppers earn a few hundred dollars a month, but it’s generally not consistent enough to replace a steady paycheck.
Most assignments take between 30 minutes and an hour, including the visit and report.
More detailed shops may take longer, especially if they involve multiple interactions or longer reporting requirements.
Yes. Mystery shopping income is generally considered taxable self-employment income.
Depending on how much you earn, you may receive a 1099 form. Keeping track of mileage, receipts, and assignment details can help when it’s time to file taxes.
Stick to well-known companies, never pay to sign up, and be cautious of unsolicited offers promising easy or guaranteed money.
Legitimate mystery shopping jobs clearly explain the work, pay reasonable rates, and don’t pressure you to act quickly.

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